AI Insights · Timothy · July 2025
Top 5 Photo and Video Apps in Australia Q2 2025
Explore the performance of leading photo and video apps on a unified platform in Australia during Q2 2025, with insights into their downloads, revenue, and active users.
Australia's photo and video app market in Q2 2025 showcased impressive trends across top applications, based on data from Sensor Tower.
CapCut - Video Editor, by Bytedance, saw a notable rise in weekly revenue, peaking at $241K in early June. Weekly downloads climbed steadily, reaching approximately 57K by the end of June. Active users fluctuated, with a peak of 1.3M in late April, before settling at around 1.1M.
Canva: AI Photo & Video Editor maintained strong revenue, averaging around $160K towards the quarter's end. Downloads increased consistently, peaking at 37K in the last week of June. Active user numbers showed variability, reaching 550K in early June before declining to 397K.
Instagram experienced stable revenue, hovering between $46K and $58K weekly. Downloads rose to 44K by late June. Active user engagement was robust, maintaining over 8.8M throughout the quarter.
YouTube, from Google, led in revenue with a peak of $1.3M in late June. While downloads were relatively stable, peaking at 21K mid-June, active users consistently exceeded 16M, demonstrating its strong user base.
Snapchat saw revenue peaks of $364K in late April. Downloads fluctuated, reaching 32K in mid-June. Active user numbers remained above 4.3M, with minor variations throughout the quarter.
For more detailed insights, visit Sensor Tower's platform.
